When I first saw the sketches that Korean students were drawing, I was utterlyshocked," said Shiro Nakamura, chief creative officer and head of design at Nissan, Japan's third-largest automaker.
"Their design is very emotional and powerful. I hate to say it, but they are miles ahead of Japanese students, both in terms of design sense and technique.
There's no comparison," he said, adding that Nissan would likely hire more Korean designers this year than Japanese.
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